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CAD for Fashion judges at Midlands Fashion Awards

CAD for Fashion judges at Midlands Fashion Awards

CAD for Fashion is all about nurturing new talent from the fashion industry so we were delighted that our founder Erica Horne was recently asked to be a judge at the Midlands Fashion Awards. 

What are the Midlands Fashion Awards?

Move over London Fashion week, the Midlands Fashion Awards are the ultimate destination for discovering the country’s most talented creatives. 

Recognised as a leading platform, the Midlands Fashion Awards is well-known for promoting and increasing the visibility of the region’s most innovative fashion and accessory designers. As well as offering accolades for stylists, make-up artists and photographers. 

Each year, the Midlands Fashion Awards culminates in an annual awards ceremony (usually held in Birmingham) where nominated designers and creatives can showcase their collections on a catwalk, exhibit their brand and potentially find a buyer for their products amongst an audience of over 300 visitors. 

Who were the winners at the 2019 Midlands Fashion Awards?

CAD for Fashion was so excited to attend this year’s award ceremony as a judge for three different categories. It was hard to narrow down a winner from such a talented bunch of finalists, but this year’s incredible recipients are:

Young Designer of the Year 2019

Winner: Convergence by Lucy Taylor, Burton-on-Trent

Sustainability Designer of the Year 2019

Winner: Serefina Rose Charles, Luton

Emerging Designer of the Year 2019

Winner: Isabelle Pennington-Edmead, Warrington

CAD for Fashion will be keeping in touch with all the winners and is delighted to announce we’ll also be mentoring Isabelle in order to support her next steps in the fashion industry. We may have convinced her to pop along to our bestselling Jess Priest workshop too… 

How to get involved with the Midlands Fashion Awards

If you’re a designer, maker or creative from the Midlands, why not get involved with next year’s Midlands Fashion Awards? 

There are tons of opportunities to showcase your work and plenty of categories to nominate yourself for. And if you’re lucky enough to be shortlisted, Erica will be there to say a friendly hello as she’s been asked to support with planning and judging the event next year too.

Don’t forget to check out our upcoming workshops here.

CAD For Fashion presents Blossom & Bloom

Immersive and supportive workshops for small businesses, independent brands and creatives.

About Blossom & Bloom

You may have designed the most gorgeous products, but in this noisy online world simply popping a snap on Instagram and hoping for the best isn’t enough. Your brand deserves to be seen and your message needs to be heard. Introducing Blossom & Bloom…  

In collaboration with expert marketing strategist Abi Rose, CAD For Fashion has developed a range of exciting workshops designed to help your business thrive in the digital age. From branding and product development to social media, PR and marketing, we’ll provide you with all the tools you need to inspire your customers, expand your influence and build your community. 

Choose your course

Each workshop can be taken separately to develop your skills in a niche area. Alternatively, you can take the workshops as a series to really give your brand a boost. Choose from:

  • Let’s Get Social – social media training tailored to designers, creatives and small brands
  • Off to Market – advice on product development and getting the most from events
  • Blogging & Branding for Business – learn how to become the ‘face’ of your brand
  • Blossom & Bloom: The Masterclass – marketing your brand beyond social media

If you need advice on which workshops best align with your brand ethos, email info@cadforfashion.co.uk for bespoke guidance and friendly advice. 

Meet your teachers

Erica Horne

An experienced fashion lecturer, designer and founder of CAD For Fashion, Erica is perfectly placed to help you take your brand to the next level. She’s super-excited to expand her offering to cover marketing, branding and social media which she believes are essential to any brand’s success. Follow Erica on LinkedIn and Instagram

Blossom & Bloom Workshops

Abi Rose

After providing social media and marketing training to household names, government departments and an internationally acclaimed artist or two, Abi is now thrilled to share her expertise with indie brands and small business trailblazers. 

Abi’s also written copy and developed marketing strategies for major lifestyle brands such as Lash Unlimited, Urban Apothecary and GB Labels. So naturally, she’s full of ideas on how she can support your brand too. Follow her on Instagram and see her website here

Register your interest

Ready to ace your marketing, add a little extra flair to your products and generate more sales? Subscribe to our new mailing list or follow us on Instagram to be the first to know about Blossom & Bloom’s launch. 

An Interview with GB Labels

An Interview with GB Labels

One of the trickiest aspects of being a designer, maker or brand owner? Finding suppliers you can trust. That’s why we were super-pleased to discover GB Labels; a friendly neighbourhood branding specialist just round the corner from the CAD For Fashion Derby studio. 

GB Labels is a family team of weaving experts with around 50 years of experience between them. Peter Gregory started the business decades ago and has now passed the reins over to sons Luke and Jason Gregory. 

Along with the rest of the team, Jason and Luke provide branding products to some of the biggest companies in the world. But their signature range of woven labels, cotton labels, swing tickets and ribbon has found cult status amongst the Instagram makers community too. 

We caught up with Jason to ask him six quickfire questions. Here’s what he had to say… 

GB Labels Team

Hey Jason, firstly, why is branding so important?

“If you think about those huge household names, they all have that memorable logo and identifiable colour palette. This is something even the smallest brands can replicate.

Branding matters because it’s the one thing that instantly makes you stand out from competitors. Whether that’s at a trade fair such as Top Drawer or on a shelf in a local boutique such as Design at 44.”

What products should every small business have?

“The branding products you choose need to elevate your brand and make it look professional and consistent. A woven label or cotton label adds quality, a swing ticket is something your customers can linger over, ribbon shows them you lovingly wrap each order and a wash care label is something you need to be transparent with your customers.

Probably the most common mistake we come across is designers buying bulk labels after a quick Google search then being disappointed with the quality. My tip would be to do your research because your branding should always be high quality and well-crafted. It represents your brand after all!”

Woven Labels

Where do you source your products from?

“Our office is based in Derby, that’s where we store all the labels. In a secret studio in Wales, you’ll find our state of the art loom. Most of our product range is made there which is why we describe ourselves as ‘beautifully British’.

But it’s important we’re transparent with our customers. We aren’t fussed where a product comes from as long as it’s the best quality and made responsibly. So if we need to source an element from overseas, we’ll let our customers know. 

We also try to be sustainable where we can. People may assume having branding products creates waste. However, our cotton products are kind to the planet, our swing tickets can be made from recyclable cardboard and things like ribbon can have hundreds of uses after they are used for the first time. It’s about doing what feels right for your business”

GB Labels
GB labels – Woven Labels

How do you help brands achieve branding success?

“We work with all types of brands. From film studios and fashion houses to student designers and startups based in garden sheds. 

There’s room for all sorts of creativity and entrepreneurship within the industry, but it’s how you present and market your products that’s important. Unfortunately, branding is probably one of the main things a designer forgets. You wouldn’t believe how many calls we get hours before fashion week!

Luckily nurturing new talent, student designers and side hustlers is something we really enjoy. You don’t have to know anything about branding to place an order with us. We offer free sample packs, regular discount codes, a logo design service – and we’re always on the other end of the phone when you need advice.”

Where are some of the more unusual places your woven labels appear?

“You may think branding is all about every day clothing labels, but you’d be surprised. Our labels end up on dog collars, tents, bicycles, wedding dresses, racing cars, sofas… the list is endless! We even started a hashtag #ShareYourLabel to keep track of where all our products end up.”

What’s the best thing about being a family-run business?

“Unlike companies based overseas or bigger garment label factories, we’re always able to offer the personal touch and guide a designer through the label ordering process step by step. And of course, we’re always honoured to work with prestigious names, which we do on a daily basis. 

Mainly we really enjoy seeing people’s reactions when they see their label for the first time. This is because often it’s a major step forward for their brand or signifies a poignant event like their first trade show or graduation from a fashion design course. 

That’s probably why we love our Instagram community so much. There’s lots of talent out there and the future is bright for independent brands.”

Follow GB Labels on Instagram or get in touch via their website. And keep an eye on their social media for some exciting updates coming soon… 


A Year in the Making

A Year in the Making

What a month it’s been! It feels like last months event and the Adobe Textile Designer demo was so long ago now, but what a fantastic night it was.

In July we celebrated CAD for Fashion Academy’s 1 year anniversary with an event called ‘A Year in the making’. The event was a chance for us all to look back on the last year and see how far we have come. Learners, industry friends and C4F Tutors were all there to raise a glass for everything we have all achieved! From small hurdles, slow and steady progress to complete shake-ups of life, work and personal development.

We are grateful to all of you who were able to join us on the evening to raise a glass! and to those who sent their congratulations.

Owner Erica Horne and resident, fashion print and graphics expert Stephen Rose; raise a glass to celebrate CAD for Fashions first year.

Adobe’s ‘Textile Designer’

At the event, we were treated to an exclusive Demo from our resident fashion print and graphics expert Stephen Rose. He told us all about Adobe Photoshop’s ‘Textile Designer’, formally known as ‘Project Paras’. This new plugin is going to change the way you create your repeats in Photoshop for the better! He showed us how easily it allows you to capture different colour combinations and also how it gives you full technical control over your output when you are ready to print.

Have a go in the studio! 

After the talk, we opened up the studio to let everyone have a go at using the new plugin. We provided a demo file and simple instructions which meant everyone was able to have a play and see how incredible the new features could be when it is finally rolled out in the main program.

Stephen Rose supporting our learners whilst they try out ‘Textile Designer’ for Adobe Photoshop

It’s fair to say there were some pretty excited faces in the room…

“This is how excited I am about the preview I’ve seen tonight of the new Adobe software – Adobe Textile Designer. This is gonna change my life! @cadforfashion 🖤🖤🖤” Alix Webb

Overall the event was a great success and it was our genuine pleasure to share it with you all. It also attracted a fair bit of interest outside our little community; including a little company called… Adobe! Next week myselfand Stephen will be on a video conference to California to speak with Mike Scrutton; Director of Print Technology and Strategy at Adobe. He is in charge of developing the ‘Textile Designer’ plugin and wants to speak to us about what we think! 

Over the last few weeks, we have been collecting feedback from you guys on Instagramand Facebook so we can help to make this feature the best it can be before its rolled out in the next major update. If you have any feedback or suggestions we would love to hear from you and will be passing all of this on to Adobe next week. Get in touch on info@cadforfashion.co.uk

Adobe’s ‘Textile Designer’ for Adobe Photoshop
Graduate Fashion Week 2019

Graduate Fashion Week 2019

Graduate Fashion Week – The most exciting yet most nerve-racking week for the final fashion year students. You never know what could happen in a week, but now it was time to see.

Going to Graduate Fashion week in the year of 2019 was a different experience for me than the other times I have visited. Usually, I am invisible behind backstage helping the current final year students, always in a mad rush to get the garments onto the models; but this year that was not the case. I was in full view taking in the whole experience of what Graduate Fashion Week had to offer.

The Start of the Day

The moment I stepped into the entrance of Old Truman Brewery, I could tell in an instant that I was entering a Fashion Event. Cameras were everywhere, taking shots and films of the number of people walking through the door, showcasing how popular the event was. I could feel the buzz of the surrounding people as soon as I walked in. As you enter you spot the variety of different Universities stands that are dotted around the map. What impressed me the most was how you could see the personalities of what each University had to offer. You could see this from the way they had creatively thought of how they wanted to present their work. Garments, Portfolios, Magazines, Look Books, Zines, there was everything on show. A real range of products, all intriguing to see.
I spotted as I walked around, teams from the industry meeting graduates, reviewing portfolios and discussing career options. So, not only was it a great exhibition but also a great way for the designers work to get noticed. An easily accessible way of self-networking.

#Tagyourtalent

I kept walking around and soon realised there were another 2 floors of this. I couldn’t wait for more. I headed to the next section and noticed boards full on snapshots of Instagram Posts. As I got closer, I soon realized it was a few bunch of the #TagYourTalent posts from the current graduates. I thought I had recognized them from my own feed. I liked this feature. It represented the typical story of the lives of final fashion year students.

I even loved following the # on my feed, such another great way of designers to get recognized and acknowledged. Even so, I ended up following probably nearly every different student as I just got fascinated seeing people’s ideas come to life and also seeing what the exact topic was that inspired them to create such unique diverse collections and outcomes.

GFW Live!

Throughout the day there were also many live discussions on various topics in the talk space including, Mothercare, expressing how important body confidence is in their message for the brand; Q&A’s with Footwear designer Sam Pearce, and even chats with the ever so famous Gok Wan and Hilary Alexander, expressing everything related to career goals and how to prepare for this.

Sponsor Stands – Great for Graduates

Dotted around the exhibition space where also the stands of the people supporting Graduate Fashion Week, these including, Size?, Tu, George, Clarks and so many more. You could see walking past how helpful these were to current graduates as everyone was holding a portfolio waiting patiently in line. The day was a great way of self-networking, showing your work to potential employers, or even if it is just trying to get some advice on work and how to get where you would like to be. Tu also presented the 2018 scholarship collection which I loved. Seeing this put the whole day into perspective for me as it showed how helpful this day can be for not only the graduates but the brands too. It is a great community for students but also helps spot the fresh and emerging talent for the brands.

Time For The Catwalk Show

But now, it was time for the catwalk. I was there supporting my University and every student that got picked for the show. As we waited, you could hear everyone’s conversations, eager wanting to get in. I managed to get 2nd row back and oh how I did feel like I was at London Fashion Week. More people were walking in and taking their seats, these including the VIP’s who were judging the variety of awards and scholarships, and the cameras were put into place at the end of the catwalk. Everyone was ready for the show to start.

Photos By Simon Armstrong via https://www.instagram.com/bcu_fashion/

We had twenty collections walk down the catwalk and not one was similar in any way, all such diverse concepts explored. Not only did the garments look great but you could see every student considered the whole look, including accessories and shoes. It really did just make me want to get started with the final year, creating my concept and getting into design work to see final products come to life. I felt immensely proud for my University as the show had finished, but couldn’t bear to think how all the students were feeling behind backstage, knowing that soon that the whole year would soon be finished, and how they were all realising that they did it, one of the hardest years they had to face was all coming to a close.

The whole day at Graduate Fashion Week was such an amazing experience for me, seeing everything that each graduate had worked so hard on in the last year. Each outcome looked incredible. But not only was it a great day for me but also everyone there. Graduates spending time with well-known brands, the brands trying to find some new fresh emerging talent, and just a place where everyone came together to celebrate everything creative. Graduate Fashion Week did an amazing job to host all of this again for yet another year, and I hope that next year I will see you there with my collection going down the catwalk, but I guess we will just have to see! Until next time Graduate Fashion Week!

Leah

CAD for Fashion X Line + Dot Creative

CAD for Fashion X Line + Dot Creative

Adobe Indesign for Fashion Branding

CAD for Fashion is very happy to announce our collaboration with Line + Dot Creative! Creative director Alexandra Hardwick is going to be sharing her skills and expertise to help you develop your concept and execute your text-based, brand logo using Adobe Indesign.  

Alex is the driving force behind Line + Dot, with more than ten years’ industry experience working with brands including Adidas x Stella McCartney, Hugo Boss and Disney within a global fashion branding agency. She believes in insight-led concepts, creativity and thoughtful design. Her skills span across, website design, Logo and style guide creation, branding application and market research.

Why Adobe Indesign? 

Adobe Indesign is the industry standard for fashion branding. It allows you to create high quality, print ready artwork for your fashion promotional materials. InDesign provides the tools necessary to design pages and create visual layouts that can be used for both print and digital media. It bridges the gap between Adobe Photoshop and Illustrator with some fantastic applications within the world of graphic design and fashion.

Adobe InDesign for Fashion Branding – Beginner 27.04.2019

Would you like the power to realise your own vision? This Adobe InDesign for Fashion Branding Course will give you the skills to create and explore the potential of powerful mood boards and thoughtfully designed text-based logos for your fashion brand.

Whether you are a fashion startup looking to create a logo for your business or an established brand looking to refresh your look. This course will take you through the essential processes needed to produce professional and relevant branding materials. All we ask is that you have a brand name decided upon and that you have some idea of your market positioning. Not sure if you are ready? Or if this course is for you then please get in touch here, we would be happy to advise.

What will I learn?

In the morning Alex will take you through the basics of understanding your brand; defining your target audience and helping you to pick out key messages and aesthetics you want to carry through with your branding. You will then use Adobe InDesign to create moodboards portraying the direction of your brand. In the afternoon Alex will guide you through the software to explore and create a text-based logos inspired by your morning’s work.

By the end of the day, you will have a professional looking logo that represents your brand, that can be used across your print and digital materials such as your website, promotional materials, labels, and of course social media.

Head over to the Course Page for full details.

“I believe in insight-led concepts, creativity and thoughtful design.”

Alex – Creative Director of Line + Dot

Find out more about Line + Dot Creative and what they do over on their website and social media:

https://www.lineanddotcreative.com

https://www.linkedin.com/in/alexandra-hardwick/

https://www.instagram.com/lineanddotcreative/

https://twitter.com/linedotcreative